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(1) Cambodia’s finished products for domestic supply and for export
At the entrance, we see displays not only of raw materials such as rice that we export, but also of finished products, including agricultural products in packages, which are for export. We have finished products not only for domestic supply but also for export. We also see the capabilities of the Cambodian producers […] we need to show Cambodian citizens as well as foreign visitors the potential, opportunities and capabilities of the Cambodian people […] we also have the kiosks where people can ask for job information […] and we have them placed in public places […] which ascertains that the use of this technology is important […]
(3) Turning producers into buyers by changing working methods, technology and production chain methods
I see connecting our communities, connecting various mechanisms as a good thing. Trade has two halves – domestic and foreign. The main thing is to turn producers into buyers, whether domestic or foreign. So, it requires changing working methods, changing technology and changing production chain methods, starting from the producer. Now producers are no longer individual farmers. They are connected as a community to ensure scale and quality […] please appreciate the development in the trade sector, both production, collection, sales, distribution, ensuring quality both domestically and internationally. This is the best way to connect domestic products with domestic and foreign markets, whether the products are food, souvenirs or technological devices […]
(5) Trade connecting through the internet, logistics and e-commerce
We continue to do these things and connect with other partners […] check in to see if there is a possibility to seize the opportunity. Now we connect sellers and buyers through the internet. Another issue is solving the logistics transportation problem. Those who invest in logistics can also look into that area […] whereas, e-commerce is also an opportunity for investors in domestic and international transportation […] I always say that seeing once is better than hearing a thousand times. Not just seeing and then leaving. I think the setup (of this exhibition) here is the best. We not only do lecturing and allow exchange of opinions, but also provide opportunities to connect with the private sector. Once they come, don’t let them leave. Connect with them and increase the relationship between the private sector […]
(7) B2B for the private sector to increase its friends
I always pay attention to this business matching […] and Nak Oknha Kith Meng, the president of the Chamber of Commerce, as well as others in the Oknha associations, organized programs outside the country […] let us not forget that B2B (or private sector to private sector) is an important task. The government only has the opportunity to show, organize, but the important thing is when people walk through each booth, pass business cards back and forth, and connects. This is what we want […] just now I saw a product with a robot that one can click and order […] but one may be interested to know that there might be many types of produces internally. This is information dissemination. Information is very important […] let us prepare an investment booklet to provide for the future. The CDC has paid attentions to this work, but we still need to do more to spread information regarding our investments […]
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(9) “Think big, act small” – a medium to solve the target issues
Meet directly with the operator. This is what I call “think big, act small.” We should think big in all aspects when we put forward policies. But when putting forward policies, implementation must consider each key and solve the target issue. If we put forward a 100-page policy and do not know what the priorities are or which priorities are the keys, or which are the pillars, (that would be incomprehensive) […] solving the target issue requires us to look at them as “acting small”. It does not mean that we look at the small things, but look at what is important. There are some among small things that are the keys […] I have seen many excellencies, madam ministers, holding such meetings. Sometimes, in joint meetings, we have difficulty understanding because there is a lot of information. Then, a person has to synthesize. The synthesis of the person who submits the report is certainly based on the perspective that he thinks which is and is not important. Then, the key issues that the private sector addressed in that sector may be lost […] only by meeting in person that we can solve it […]
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(10) Review all laws and commercial regulations to be more effective
When we solve small problems, the method is not to tie ourselves up with existing regulations […] we have to consider what the final result is. We study (the problem) and design (a solution). We then trace back for the concerned laws and regulations. How to adjust the regulations […] there has been an experience about trying to set up a transshipment in Sihanoukville province. It took six months for the concerned Ministry/institutions to go about working on it and they could not do it because of this/that law, or regulations that tied them up. I instructed that once has to design what kind of transshipment we want, using what formula, and once in action, it will be highly effective. (With the design,) we then look at the regulations, sub-decree, royal decree or a law […] we may need to adjust and add if there is a need […] we go backward, or I say “backward planning” […] let set a goal of the result we want in front and draw the path towards it […] I would ask the Ministry of Commerce to review all the laws and regulations that have been made, […] as this is a reform to make it more effective […]
(12) Adjust the Green Trade leadership structure to play the role of a marketing actor
The other day I ordered for the adjustment of the Green Trade leadership structure […] we have been doing it for years and it is effective, but I ordered to adjust the leadership structure again for it to play the role of a marketing actor. The private sector is coming in. The state must reduce its role in managing the Green Trade. We can have the private sector (to take up the role) as CEO, that is, operating it like a private sector, and the state must act as a board of directors. We may need to consider what level of authority should this board of directors have to help […] we have to think that the market is moving fast, and the competition in trade is moving fast too. If we are still stagnant, they are moving past us […] so this to reform and increase efficiency. We want to have high efficiency, so reform of the structure of ministries and institutions is what we are doing. We are in the process of analyzing the functions […]
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(13) Diversifying market channels to connect farmers through the organization of modern agricultural communities
The private sector has organized another work – namely to bring foreign markets into the country through the establishment of a wholesale market. It is being studied. Foreign buyers can purchase local agricultural products and prepare them in the country for export standards […] we are trying to diversify market channels, for what? To provide connection to farmers, who have been organized by the Ministry of Agriculture into modern agricultural communities […] originally, there was solidarity (production) group. Now, (we organize them) into new form (of communities) for efficiency and effectiveness. Let us continue to diversify the trading chain because this helps every step of trade – the farmers, middlemen, exporters, or distributors in the local market effectively […]
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(14) Take care of existing customers because they are the best promoters
If we are paying no attention to taking care of the old market and/or the old customers, it will be difficult for us to convince new customers. If we could make the existing customers happy with us, they will tell others […] they may ask each other how is it to invest in Cambodia? If the existing businessmen say it is going well, it is a good thing that they will attract the new ones. There may be problems, but we solve them in time. This is the key […] at the Cambodia Development Council (CDC), initially, we only had forums with the Japanese private sector twice a year. Now we are expanding such meeting to be with Korea, with the United States, with Europe and listen to their concerns. (We then) solve them. We have prepared a reform policy in taxation. The Ministry of Economy and Finance has also adjusted and/or canceled some procedures, so as not to cause difficulties (for the private sector/investment). (The Ministry) of Commerce should be doing the same. Taking care of the existing customers because they are the best promoters […]
(15) Exports to foreign countries increase in quantity and number of countries
The world is a competitive market […] the main priority is to maintain the existing markets. If the market size decreases because the target country is adjusting (their rules and regulations regarding) the quality, then it is their law issue (there nothing we can do about it). However, we fight, protect, and strive to (maintain product quality) so that it does not (become a problem) because of us. On this note, maintaining quality, both product quality and transportation quality, must be ensured. I am happy to see that every year, exports to foreign countries are increasing. The number of countries is also increasing. This means that the countries that import our products retain in number and/or increase the size of imports, and there are new countries to do business with Cambodia too […]./.